A car wash business will continue to be lucrative as vehicles are on the road every day. It is not unusual that the car wash business you started several years ago has outgrown the demand, and you need to expand. Expanding your car wash business is undoubtedly a good idea, but not something to do haphazardly. Here are five things you should do before growing your car wash business.
1. Receive a Consultation
The first thing you need to do before expanding your car wash business is to consult with the experts. Similar to other businesses, you will be taking a financial risk as you expand your car wash business. Consequently, it is wise to find a mentor before expanding your car wash business. A mentor is someone that has more business experience and expertise. They will serve as a consultant and confidant. Additionally, they will help you avoid mistakes and unnecessary risks.
2. Know Your Distributors
Distributors are the people or companies who will supply essential equipment such as in-bay automatic machines, tunnel equipment, water treatment systems, and wash payment systems. Your distributor should have an excellent reputation and adequate experience in selling car wash equipment. It guarantees that your car wash has the high-quality tools you’ll need.
If possible, you should consider a company that offers all the equipment and services that you require. Why is this important? A single distributor allows you to purchase your items in bulk. Therefore, there is a high probability that you qualify for wholesale discounts. Additionally, the distributor could throw in some complimentary services such as free shipping to your location.
3. Know Your Competitors
Knowing your competitors will help you understand the current market gaps and opportunities. For instance, if the competitors within your radius do not offer customized experiences for their customers, you could concentrate on making your customer’s experiences customized. Foam cleansers and visuals are a good starting point to give your clients an immersive experiences.
4. Know the Service Options You Would Like to Offer
Car wash services can differ significantly. Factors such as the location of the car wash business can substantially influence the services that you offer. Some of the most common car wash services include in-bay, conveyor, express and full service, and self-service. Given the different variations of the car wash services available on the market today, you will need to research and decide on the most appropriate service option you will offer.
5. Identify a Proximal Location
In the car wash business, the site plays a significant role in attracting customers. As you seek to expand your car wash business, you need to identify a proximal site. An ideal location should be accessible and close to a busy road. If possible, the location should be close enough to support businesses such as shopping malls or hotels.
Finally, you will need to market your services. In the modern age, marketing should not consume a significant portion of your budget. Cost-effective marketing avenues such as paid advertisements on social media and Google My Business listings are a good place to start. Additionally, you should inform your current customers about the new branch.
With all of these factors in mind, the car wash business is lucrative. As an individual seeking to expand your business, you don’t have to let the pressure of getting it right consume your precious time. Advance Car Wash Solutions is all you need. Other than providing the equipment required to expand your business, we also provide consultation services to make your business stand out. Contact us today and let us help you expand your car wash business.